In today’s competitive marketplace, healthcare services organizations large and small need to employ innovative and savvy ways to communicate their offerings. Targeting patients and increasing their awareness of disease prevention is ever more necessary, especially as the U.S. population ages. But, it’s not enough to rely on word of mouth and passive advertising techniques. Effective strategies are needed to get the public’s attention, set you apart from other medical entities, and educate people at the same time.
Of course, you still need to use traditional means of marketing, e.g., patient literature, such as brochures. However, “interactive” methods of engaging your audience have the biggest impact and tend to be the most memorable. That’s where an exhibit of some sort, set up in common areas like children’s museums and hospital lobbies, or at medical conferences, clinic openings, and even ball parks, comes into play. Magically, the media tends to show up for added coverage when such an event is in town!
Medical Inflatable™ Exhibits, Inc. has the ideal product (larger than life human organ models) that attracts crowds to experience its unique MEGA Brain, MEGA Lungs, MEGA Heart, and MEGA Body. These walk-through exhibits are geared to all ages, as they graphically promote healthy lifestyles and teach how to avoid specific illnesses. An exhibit can also be customized with worksheets and handouts for a particular purpose or age group.
For additional strategies, read this web article: http://www.ehow.com/list_6902390_effective-marketing-strategies-healthcare.html
